Mass Media Campaign

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Zinc in childhood diarrhoea

Mass Media Campaign

The SUZY project launched a nationwide mass media campaign with its mass communication partner Dhansiri Media Production House for the promotion of the benefits of zinc in childhood diarrhoea targeting two groups—caretakers and care providers. With respect to the former, the SUZY project designed the messages tailored to reach the relatively lower-income population, which represents 70-80% of the total population in Bangladesh.

The campaign contains four key messages:

a. Baby Zinc for treatment and prevention of diarrhoea

b. Use in conjunction with ORS

c. 10 tablets, 1 tablet each for 10 consecutive days and

d. Zinc tablet dissolves in a spoonful of water.

Different communication programmes and materials of this campaign are as follows

i. Electronic media programmes:

Television commercials

Radio commercials

Television drama serial

Child health show

Radio drama